what you need to knowfoundation course

Foundation Course

Our CPD accredited Storytelling foundation course helps you to understand why storytelling remains the greatest human pastime and how you can begin to apply it to your brand effectively.

What do I learn on the Storytelling Foundation course?

  • The difference between good storytelling and great storytelling
  • What storytelling in business really is (and what it isn’t)
  • How you can start to tell your own brand story
  • Looking at real-life case studies and how you can apply those to your brand
  • How storytelling has the power to change how people see and react to things
  • The power to influence word of mouth through storytelling

Is this course right for me?

It doesn’t matter whether you are new to the world of marketing, sales or communications, or whether you are the CEO of a FTSE 100 company. Knowing how to tell great business stories will help your personal and business brand. We will help you win the respect of those around you. Unless you are Donald Trump.

Course details

  • Fully accredited 1-day course
  • 5 CPD points awarded
  • Suitable for all levels of business
  • Caters for up to 12 people
  • Refreshments and lunch provided
  • Course handouts available
  • £595 per person + VAT

The session runs from 10am to 4pm, and we will provide refreshments and a really delicious lunch.

What is CPD?

Accredited Continuing Professional Development (CPD) is the term used to describe the learning activities professionals engage in to develop and enhance their abilities.

See accreditation